Client
TierZeroGames
Overview
TierZero is an online retailer specializing in trading card games like Yu-Gi-Oh!, Pokémon, and Magic: The Gathering. Over three years, I created a wide range of promotional assets, including web banners, social media graphics, and event flyers. I also designed custom t-shirts and playmats for TierZero’s professional competitive team, ensuring the branding was bold, consistent, and tailored to the TCG community. My work supported both marketing efforts and team presence at major events, helping strengthen the brand’s identity across digital and physical platforms.
Client
TierZeroGames
Industry
Trading Cards
Service
Graphic Design
Digital Design
Duration
3 Years
The Challenge
TierZero needed consistent, high-impact visuals that could appeal to a passionate and competitive trading card game audience. The challenge was to design marketing materials that stood out in a crowded online space while staying true to the fast-paced, energetic nature of the TCG community. Additionally, branding assets for the professional team, such as jerseys and playmats had to feel premium and competitive, representing the team at national and international events while aligning with the company’s overall visual identity.
The Solution
To meet TierZero’s varied needs, I tailored designs for each platform and purpose. Marketing graphics emphasized clarity and impact, using bold typography and eye-catching layouts to highlight products and promotions. For the pro team, I created sleek, customized jerseys and playmat designs that reflected a competitive edge while reinforcing brand identity. Each piece was crafted to feel distinct yet cohesive within the overall visual system.
The Result
The promotional graphics helped strengthen TierZero’s brand presence across digital platforms, increasing engagement with product drops, sales, and community updates. Consistent visual language across web banners, social media, and event flyers contributed to a more polished and professional online identity, supporting both customer trust and growth within the competitive TCG market.
